POSad

Future Trends

“Agencies, media owners and advertisers now believe that lives in the 1990s and early 21st century have become more varied and hectic, requiring a more sophisticated analysis if advertisers are to find more efficient ways of targeting and understanding their consumers.”

UK Media Week, 28 February 2002

• POSad has established that there is a key role for a new range of technology-enabled solutions to find innovative ways of reaching increasingly discerning and demanding consumers. With more leisure time and more money at their disposal, consumers are more and more out of the reach of ‘conventional’ mass media such as TV and newspaper advertising.
• As the excerpt from Media Week suggests, the advertising community and their big name brand clients appreciate this phenomenon too. Coinciding with this trend, key components of the technology puzzle are falling into place which makes tackling this challenge more compelling.
• The term POP refers to the promotional graphics, text or other methods used to focus and influence consumer behaviour at the moment of the purchasing decision. POP systems have a very important purpose as they impact a buying decision in favour of a specific brand or product in the store where the purchase is imminent. Traditional POP aids include bin header cards, standees posters, decals, wobblers, shelf strips supported by in-store catalogues and brochures.
• The proven success of POP Systems also illustrates another principle of PoP marketing: the impulse buy. This simple principle, trying to influence the consumer just before a buying decision is reached is now applied to a host of products in almost every retail venue.
• The difference now is that for your POP systems to be truly effective, you have to take it to a brand new level. The fact is - static print or display marketing no longer has the impact that it once did. Consumers have become ‘immune’ to traditional advertising simply because of the high volume that is forced upon them every day. You need to go above and beyond the current wave to stand out from the crowd. The POSad Systems allows you to do this.

The POSad Concept

An advanced Electronic Point of Sale media platform that carries the most progressive branding and point of sales growth advertising opportunity available today for retail shops.

Our aim is to provide the retail industry with a unique and effective in-store advertising medium, targeting consumers at the point of sale, strategically influencing their purchase decision.

The key to penetration is to understand the market requirements and deliver a cost effective and reliable solution that is superior to the current offering of printed material. The POSad business is supported by existing commercial technology, particularly in LCD DVD display systems. This enables effective advertising to be implemented in tough commercial environments. This technology has now become price effective for retail..

• POSad provides you with the opportunity to convey clear, targeted messages, heavily influencing the purchase decision at the point of sale resulting in proven sales lifts.
• At present in-store communication is limited to bins, header cards, posters, wobblers, shelf strips and catalogues, all of which are designed to influence the purchase decision.
  

POSad POP LCD DVD Display Systems Advantages

Placement
POSad Display Systems can be located almost anywhere in store - next to merchandise, at the checkout counter, even suspended from the ceiling.

Targerted
POSad Display Systems reach a clearly defined consumer target closest to the time of purchase.

Effective
POSad Display Systems directly affects incremental sales, brand switching, portfolio purchasing, and multi-unit sales.

Influential
POSad Display Systems gives retailers the opportunity to influence consumers in their own environment.

Moving graphics and text force consumer awareness.

National, regional and local retailers obtain customized Display Systems that differentiate them from their competitors.

POSad Display Systems can be updated quickly and easily.

• Use existing material, TVC’s or demonstration video.
• Use our Production / Creative Services.
• Our creative team will fully customize advertising for you that is visually appealing, functional and informative.

POSad Display Systems demand our attention for a number of obvious reasons, talk to an account director to see how POSad can help you.